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| Marketing Manager |
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Summary purpose of job
The Audience Development Manager will be responsible for understanding the target demographic for The Economist, analyzing sources for new subscribers, developing new growth scenarios and promoting and leveraging content in a way that attracts a new audience. This role will also have responsibility in building brand awareness for The Economist Group and its products and developing communications tactics that support our business.
Key Accountabilities
Identify and build new audience segments for The Economist;
Spearhead deep consumer research to develop a strong understanding of our readers across different markets and customer segments;
Devise and execute a strategy to grow readership and an engaged subscriber base in collaboration with circulation marketing, The Economist Online, data analysis, and consumer research;
Develop and implement brand and PR strategy to build brand awareness, develop familiarity and establish consideration for The Economist;
Create a unified approach in what we say to our audience, a message that is consistent and reflective of the brand;
Understand competitive position of The Economist;
Responsibility for day-to-day management of PR agencies to ensure KPIs are met and deliverables are on brand and aligned with the strategy;
Work with PR agencies in creating interview opportunities for Economist journalists;
Manage media queries, lists and contacts, and circulating high quality press releases and running an efficient and valuable weekly media clippings service;
Build relationships with Economist journalists, Economist Intelligence Unit analysts, Conferences programming staff and media-facing executives in the region;
Support internal communication activities (e.g. staff newsletter) ;
Manage ex-India brand marketing and communications budget;
Work closely with the global brand team and global marketing team;
Represent brand marketing in Asia.
Skills and requirements
BA/BS required/MBA preferred;
Minimum 8 years experience in a marketing-led business that uses multiple channels. A progressive track record in media relations preferred;
Intellectually curious; keen interest in worldwide current affairs, business and politics;
Relevant experience in B2C marketing;
Strong experience with Microsoft Office software;
Knowledgeable with email database tools;
Excellent verbal and written communication and presentation skills;
Proven effectiveness as a driver of change including the ability to establish and implement high priority initiatives;
Ability to multi-task and meet deadlines under pressure;
Ability to develop and execute strategies that increase awareness and support sales/growth
Ability to manage external partners and vendors;
Good budget and financial control;
A proven record in building relationships and lines of communication across functional lines;
A self-starter who is highly creative;
Ability to work in a fast paced, team orientated environment;
Detail-oriented and team player;
Comfortable working with staff at various levels within an organisation and with external contacts.
Qualified candidates, please email your resume, covering letter, current and expected salary to asiarecruit@economist.com. Personal data collected will be used for recruitment purposes only. We regret that only short listed candidates will be notified.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, gender, religious beliefs, disability, sexual orientation or age.
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