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Marketing Manager |
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The successful candidate will be responsible for planning and implementation of marketing activities to achieve business targets and objectives for the residential fixed line/eye business. Your key responsibilities include:
Develop marketing plans for the designated market segment(s) for fixed line products for product awareness, education and customer acquisition to achieve business targets
Drive internal partners such as product management, sales channels, database marketing and marketing communications teams to manage end-to-end integrated marketing campaigns implementation, logistics and tracking
Category content development and management, work directly with product team on content deployment and user interface
Liaise with external partners for strategic joint promotion opportunities
Conduct regular business analysis reports, including market intelligence, customer behavior, sales and marketing performance, to identify business opportunities, area for improvement and make recommendations on reactive or preemptive marketing actions
Prepare presentation materials and analysis for management review
The Person:
Degree holder in Business Administration, Marketing or related disciplines
6-8 years of working experience in marketing preferably in telecommunications / IT / service industry
Strong business acumen, innovative and analytical skill
Excellent problem solving and interpersonal skills and able to work independently
Strong Chinese and English business communication capability
Able to grasp the dynamic changes in the local telecom market
Interested in the latest technology trends and savvy in telecom products an advantage
Candidate with less experience will be considered for the position of Assistant Marketing Manager
If you have the desire for an exciting and rewarding career, please send us your resume immediately, quoting the reference number, your present and expected salary via post, email or fax to Human Resources.
Post: PCCW Limited, 15th Floor, PCCW Tower, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
Email : joanne.lm.mak@pccw.com
Fax: 2962-5793
For more information on other job opportunities of PCCW, please visit our website at
http://www.pccw.com/eng/Careers/CurrentOpenings/ExperiencedOpportunities.html
PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (http://www.pccw.com/ImagesNew/TermsofUse/privacy_policy_stat_eng.pdf), a copy of which will be provided immediately upon request.
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