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| Customer Marketing Manager |
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As the world's local bank we never underestimate the importance of local knowledge. And that knowledge comes from our people, people from all over the world who come together as the world's local team.
As one of the leading banking and financial services organisations in the world, HSBC offers a full range of personal financial products including personal banking, MPF options, investment, insurance and credit cards. HSBC has become the top five credit card issuers in most of their issuing countries. In order to maintain our success, we are looking for a talented card marketing professional to develop customer targeting programmes for maximising our profitability and market share in the Asia-Pacific region.
As a Customer Marketing Manager, you will develop customer marketing initiatives to achieve defined business targets. This will include formulating strategic marketing and product plans, forming marketing plans with complete P&L analysis and ensuring effective implementation of the planned initiatives. You will also measure the success of our marketing efforts by analysing and evaluating the effectiveness of promotional programmes. Your other challenge is to also help us expand our regional card business by assessing, implementing and guiding marketing initiatives for Asia-Pacific countries. Having the creative freedom to utilise your marketing expertise to develop successful marketing activities, you will manage and control our marketing budget to ensure full maximisation of each programme. You will continuously promote the HSBC brand through effective advertising and marketing message.
You must have a university degree in Marketing or Business Administration or a related discipline and a minimum of eight years' experience in the banking industry, preferably in card marketing. Along with strong project management, interpersonal and analytical skills, you should be an effective communicator who is creative, proactive and motivated to achieve quality results.
E-mail: careers2@hsbc.com.hk quoting ref: B03001
Please write with full career details, stating current and expected salaries, quoting the appropriate reference, to The Human Resources Manager, Human Resources Department, The Hongkong and Shanghai Banking Corporation Limited, 3/F Tower 1, HSBC Centre, 1 Sham Mong Road, Kowloon, Hong Kong.
Data held by the Bank relating to employment applications will be kept confidential and used only for processing applications. Applicants who are not contacted within four weeks may consider their application unsuccessful. The Bank will retain their applications for a maximum period of two years and may refer suitable applicants to other vacancies within the Group. A copy of our Personal Information Collection Statement can be provided upon request by contacting our Human Resources Department at the above e-mail address. |  |
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